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Setting new leadership goals for 2005

In previous columns, I discussed taking stock of leadership behaviour. It’s time to put that stock-taking exercise into effect with some timely goals for the new year.

Goal setting is an annual ritual for most organizations. It is essentially a shared responsibility. The involvement of both the manager and his/her staff are necessary to creating and maintaining an effective and efficient working tool.


As a manager, you will be more familiar than staff members with the company goals as well as the overall business plan and strategy. Therefore, you need to ensure these are communicated to all staff members and that they understand their role in helping to achieve these goals for the next performance year.


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It is the staff member’s responsibility to develop the first draft of goals which should reflect his/her:

Specific knowledge of the job and its requirements

Understanding of his/her personal skills, strengths and capabilities

Individual interests and goals

Understanding of potential problems/opportunities related to their accountabilities.

The purpose of goal setting is to focus on those aspects of the job which contribute to the achievement of the company’s mission and business strategy. Therefore it is recommended that individuals have one to three business goals and perhaps one or two personal performance improvement goals. Too many goals may cause the following problems:

Difficulty in prioritizing goals and action plans

Being unclear about performance standards due to effort and time involved

Feeling that progress reviews are too cumbersome with too much focus on goals that have not been achieved

Feeling overwhelmed and lacking in motivation

All management and staff should view goal setting as a working tool to help them more effectively set their priorities and meet their commitments for the next year.

Action Plans

Action plans are important in the goal setting and achievement process because they outline in writing the specific commitments of time, financial and physical resources necessary for success. The action plans can be as simple or complicated as necessary, depending on the culture of the organization. The best action planning strategy is based on the KIS principle (Keep It Simple.)

Developing goals for 2005

Defining your goals and the goals of your staff is a simple process. Using the SMART method ensures that the goals will meet all the criteria for successful achievement. Each letter in the SMART formula represents a specific action in the goal-setting process.

S - Specific
M - Measurable
A - Achievable
R - Resources required
T - Timelines

Really well-crafted goals communicate the important direction of the organization to everyone. Specific goals help to define direction. Measurement is a key element to determine progress towards the goal. Every goal must be in the realm of the possible or it isn’t an effective motivator. Resources are an essential element of any goal and action plan and a timeline communicates the delivery dates.

Now is the time, early in the year, when meaningful goals can be set with staff. Coaching and follow up then becomes the method for ensuring that the goals are achieved.

Are you a good coach? Take the time to assess your behaviour in the performance process and set some goals for yourself. Other people will respond when they see that you, as their leader, are committed to the process. Make 2005 the best year ever by setting SMART goals.

David Bratton is a Certified Management Consultant and president of Bratton Consulting Inc. in London. He also represents Drake Beam Morin (DBM), one of Canada’s largest career counselling and outplacement firms. He can be contacted at (519) 679-2774 or by email: dbratton@brattonconsulting.com.

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